“We’ve seen a big shift in consumer behaviour,” said Natalie Mitchell, head of brand development and product innovation at Waitrose. Waitrose also said that its customer service team has seen an 800% increase in questions about plastic, which just goes to show that constant and relentless raising of our united consumer voice is a key way to drive change. Sales of loose pears, for example, are growing at 30 times the rate of bagged pears. Some 66% of 18 to 24-year-olds said they were more likely to choose a reusable cup when out and 56% of 35 to 44-year-olds.Īnd customers are also increasingly buying unpacked fruit and vegetables in Waitrose stores too. Meanwhile, 60% of us also now more regularly use a refillable cup for takeaway coffee, as a result of watching Blue Planet II.
#DAVID ATTENBOROUGH BLUE PLANET 2 TV#
“From the Houses of Parliament, which announced a ban on single-use plastics in May, to Love Island - the TV show’s legendary bottles became summer’s hottest accessory - refillable bottles are becoming commonplace,” it added. “A new era of environmentalism has taken hold, and attitudes towards single-use bags, disposable plastic straws, and packaging will never be the same,” reads the report.Īccording to the research, more than 60% of people use reusable water bottles more now than they did in 2017 - and over 70% of 18 to 24-year-olds. Surely we have a responsibility to care for our blue planet.' - Sir David Attenborough #BluePlanet2 /x0egn2gVhk
'Never before have we had such an awareness of what we are doing to the planet and never before have we had the power to do something about that. The annual food and drink report from Waitrose supermarket, based on a survey of 2,000 adults who shop across a range of retailers, identified combatting plastic as the number one trend about British consumers.
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